Advertisements communicate messages that consumers must interpret and evaluate. Students should learn how to analyze advertisements online, on television, and in print resources so that they can become more informed readers and consumers.

Analyzing Advertisements will teach students how to breakdown persuasive techniques used in ads and help students evaluate the effectiveness of those techniques.

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Literacy Standards In Action

We've mapped our literacy lessons and reading, speaking, and writing skills to state standards, Common Core, and NGSS. The standards are "the what" to teach. Our lessons are "the how" to meet the expectations defined by the standards. Click on the links below to view our quick reference table that maps standards to literacy lessons.

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