Analyzing Advertisements
Advertisements communicate messages that consumers must interpret and evaluate. Students should learn how to analyze advertisements online, on television, and in print resources so that they can become more informed readers and consumers.
Analyzing Advertisements will teach students how to breakdown persuasive techniques used in ads and help students evaluate the effectiveness of those techniques.
Analyzing Advertisements Step-By-Step Process
Plan your lesson
Learning
Pathway
Pathway
Planning Journal
Teach the skill
Student Activity
Interactive Lesson
Differentiate and support learning
Reading Rubrics
Assess and track growth
Performance Tracker
Teacher Reflection
Student samples
Sample 1
Sample 2
Sample 3
Literacy Standards In Action
We've mapped our literacy lessons and reading, speaking, and writing skills to state standards, Common Core, and NGSS. The standards are "the what" to teach. Our lessons are "the how" to meet the expectations defined by the standards. Click on the links below to view our quick reference table that maps standards to literacy lessons.
R7
Integrate and evaluate content presented in diverse formats and media, including visually and quantitatively, as well as in words.
SL2
Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.
